Seth Godin, a world-famous author and marketer, quietly released a new podcast this week. It’s called Akimbo. It’s a word for the “bend in an archer’s bow,” and is synonymous with “strength and possibility.” I’ve always loved Seth because of his calm demeanor, practical advice and honesty in all his work. He trusts who
The term “joint venture” (or JV) has different contexts depending on the type of business or interaction. Most people think of them as being longer-term relationships, and the process of building things together, but in the internet world, joint venture marketing is the process of coordinating specific promotions. To learn more about joint ventures I
Kyle’s Note: It’s no secret that I’m obsessed with frameworks and systems that make storytelling easier and more natural. A few weeks ago I met a kindred spirit named Jarie Bolander who offered to introduce us to The Story Grid framework and give us some examples of it in action. I remember the first time
Visual storytelling is the art of creating a narrative through visuals that both engages and empowers your audience and drives growth for your business. In this article, we’ll look at why visual storytelling is an essential tool for marketers to master, and provide some down-to-earth strategies to help you get started telling better stories today.
Podcasting has an ability to put you in front of your ideal audience by generating content that is evergreen, in that as long as a show’s web hosting is paid, it will live online perpetually. The advent of this new media, has made credibility and celebrity more accessible than it has even been before. Jeremy
Storytelling is quickly becoming a favorite buzzword among entrepreneurs and content marketers, but why? Gone are the days when a half-baked article with a few SEO keywords was enough to make it rain traffic on a site. There’s so much noise and competition for attention that content needs something special to stand out. This increased