Everyone has a story. The sum of our pasts, values, and beliefs translates into what we put out into the world. In the same way, your business should have a story—one that customers can understand, trust and identify with. When you think about some of the companies you purchase from on a regular basis, you
One of the fastest growing areas of content marketing is “interactive content.” This kind of content responds to your audience’s actions and finds ways to better serve them as they’re engaging with it. It’s something I’ve wanted to experiment with on my site. There are lots of tools out there to create interactive content, but
Does this situation sound familiar? You’ve spent time growing your business, developing a stable client base and planning on expanding. But after months or years of doing the same work day in and day out, you still aren’t seeing the financial results you want. Your problem may lie in that you don’t have an
Connecting with an audience and providing them valuable content are crucial components of many businesses’ marketing strategies. But how are these things actually accomplished? In today’s digital world, video is king. Many businesses have considered using video to market their products and services but are deterred by the idea that it is too expensive
One of the most powerful assets a business can create is a well-qualified email list. In many ways, a good list is like your own oasis in the desert. With an email list, everything is easier – launches are stronger, collaborating with influencers is smoother, and there’s always an opportunity to bring in new revenue.
The success of your content, copywriting, product development and storytelling are directly tied to how well you understand your target customer. If you don’t have a clear picture of their mind, fears, motivations, goals and problems, you won’t be able to serve them. Marketers use a tool called a “customer avatar” to map out the