Master Your Customer Journey, Master Your Business with Big Marv

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Today on the show we have Big Marv. Big Marv values freeing up the time of entrepreneurs, coaches, and business owners by creating what he calls “The Dual Funnel System.” “The Dual Funnel System is a series of automations, sequences, and SOPs that make doing a lot of what the hard work is of keeping a business up and going something smooth, effortless, and logical. The sales process, fulfillment, and retention of your customers are all really automated with him.

Today we are going to be breaking down some of his philosophy that has helped him develop his business, his processes, and his systems and allowed him to elevate himself from a guy that builds funnels to a premium authority in the market that people go to for help. We have got lots of great stories and very tactical insights, especially for those who are looking to grow from six figures to seven figures and beyond.

We discuss:

[02:23] Big Marv shares his defining moment.
[05:14] Put your secrets out there. Focus on how you can change this person’s life then you won’t be begging them to come into your higher ticket offers because you're the person that showed them the way.
[07:10] Focus on whatever piece of content I am creating going to help someone and know that revenue will come on the back end.
[08:15] People buy people. As long as you are genuine and authentic, and showcase your skill set, people will find you and buy you.
[09:37] It all boils down to the customer journey. We need a pretty good understanding of our customer journey. The money is in the follow-up.
[11:38] Set those crystal clear expectations. Have an understanding of the journey they are about to embark on and make sure your team is there every step of the way to lend that helping hand.
[15:04] It is important to know the core values of your team and hold true to your standards.
[16:36] Pick your core offer, get 5-10 people at that price point and you overdeliver. Whatever they hired you for, deliver that and a little bit more. Focus on how to get those people the best results possible.
[22:19] If you highlight more on having the solution to solve their problem you are going to exponentially increase your sales every day of the week.
[25:19] What we want to focus on early in their customer journey is believing that it is possible for them to solve their problem.
[26:41] It is important to thoroughly understand your customer journey and the pain points they are going through. We need to recognize exactly where we can help people on their journey.
[28:04] He gives an hour of time dedicated each day to answering questions, engaging, and supporting others in this mastermind group.
[31:26] Key one was getting out of that mindset that I had to be the person to do everything. The second was to dial in my processes.
[32:34] If you are looking to scale, start recording your daily activities. Record every step because when you get to this phase of hiring people you can take all of these recordings and turn them into your standard operating procedures.
[33:21] Release control and empower your team. Trust they will get it done. It may not be perfect but you will learn stuff along the way.
[35:27] Everything happens for a reason. Life is 10% circumstance and 90% reaction. So as long as you can control your reaction to your circumstance, you can craft whatever life it is you want. When you are growing you are going to feel more pressure. Seek our experts in your industry that can give you some valuable advice.