Vision, Value, and Masterful Sales Techniques with Armin Sharfee

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Today on the show we have Armin Sharfee. Armin is a master at all things high ticket coaching from marketing and messaging to premium clients to delivering incredible experiences and scaling up a high ticket coaching business.

Today on the show we are going to be talking about creating a powerful vision that drives an increased value for your product and masterful sales techniques that you can use to attract and enroll premium clients into your newly upgraded programs.

We discuss:

[02:13] Armin shares his defining moment. Our identity is made up of a series of moments or events.
[06:41] Labor keeps you poor but your mind can make you rich.
[07:01] If I need the other person they control me but if I don’t need them, I control them.
[11:34] Start telling yourself I don’t need that, that needs me.
[12:53] If you can live from a place where everything inside of you determines the value of what you have, that is the ultimate secret to success in life.
[14:47] Keep things simple. Complexity is the enemy of execution.
[18:21] A vision is big enough that it requires other people.
[24:27] Real sales is getting people to make decisions. You get people to make decisions with influence.
[27:33] Great sales doesn’t feel like sales. It feels like a conversation.
[31:39] Stories plant the seeds, beliefs, and ideas in people’s minds. Real good salespeople are good storytellers.
[34:38] The core framework of getting people to make decisions is mirroring, seeding, and framing.
[36:51] Good marketing is planting the idea in your mind. They don’t tell you what to do. They make you think differently. Your behavior changes if you think differently because your beliefs are changing.