Answering Questions from Student Entrepreneurs
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Though my best-known books are Selling with Story and The Story Engine. Not many people are aware that The Story Engine wasn’t my first book. My first book was called The College Entrepreneur. At the time I felt this really big gap between two narratives that I was hearing. There was the entrepreneur narrative saying don’t go to college at all, and it’s a total waste of time and money. Instead, start a business and learn on the streets. Or the main-streamed university perspective to just keep working to get your degree. I felt like there was a middle ground that wasn’t being discussed. Because of my experience at the University of Utah, I was able to see what the university was like behind the scenes. I believe that it is important to graduate with much more than just a degree. The piece of paper on its own isn’t really going to get you the career that you want. I feel like there is nothing better than starting a business to do that. That is why I wrote The College Entrepreneur.
At Westminster College here in Salt Lake City, there is a class taught by professor Clifford Hurst called The Entrepreneurial Mindset. Every semester, I get invited to visit this class and have a discussion with the students in the class about my book and my life. The questions that are on these students’ minds are on many more budding entrepreneurs’ minds so I am going to answer some of these questions on this episode of the podcast.