The Art of Investing in Yourself with Angelo Sisco
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On today’s episode, I am talking with Angelo Sisco. Angelo is the founder of Alpha Hippie, a podcast, lifestyle brand, and coaching program that is helping men in their 30’s really connect with a deep purpose and essential strengths within themselves. We are going to talk about his transition out from working in an intense and competitive Crossfit industry to now working in a brand that emphasizes and makes a ton of room for his creativity, play, and fun. It is a business that lights him up and the work he does and how he does his work. Today you are going to get to hear what it sounds like to have a deep level of experience and understanding of who your customer is, how to serve them, and how that shows up as a strategy. His goal is to make sure that all of his clients are home run clients.
On October 15th, 2002, Angelo Sisco was involved in a hit and run motorcycle accident that changed his life forever. In an instant, he went from being a 20-year-old entrepreneur to someone fighting to save his leg and his way of life. After 8 surgeries, two months in a hospital bed, 5 months of daily rehab, and the encouraging news from his doctors that any kind of athletics is permanently out of the question, Angelo fell into a deep depression. In 2009 he discovered CrossFit and everything changed once again. He had a new focus. He had a new purpose. He lost 100 pounds. In 2010 Angelo opened O’Hare CrossFit and then CrossFit Harwood Heights, his second gym, in 2015. Angelo has consulted over 400 affiliates worldwide, co-founded Lifestyle Nutrition, is an international speaker on how to succeed as an affiliate owner while coaching 2 CrossFit games athletes in the 2018 season.