The Evolution of Events, Experiences, and Transformation with Alex Moscow

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On today’s episode, we have Alex Moscow. I am so excited to share this episode with you. I started working with Alex about a year ago, helping him with his presentations on how to sell more over social media, how to improve your sales over the phone, and how to run great events both in-person and virtually. His processes and systems were phenomenal and very inspiring to me.

Within a few months, I was working with Alex not only on improving my sales and messaging but also on how I see my business, my role in my business, and what the most important things to be doing are. It has transformed my philosophy. One of the great things we get to hear in this episode and we get to see how it has evolved from attending and being inspired by music festivals when he was younger to planning, hosting, and coordinating tons of events. We get to hear his philosophy on what makes a great coach and what kinds of questions do great coaches ask.

We discuss:

[03:04] We get to hear his philosophy on what makes a great coach and what kinds of questions do great coaches ask.
[04:49] Alex shares his defining moment.
[07:32] We choose the messages we share. It is oftentimes the potent medicine we need.
[08:12] Wisdom is learning from other peoples’ mistakes.
[09:06] When we are most inspired and lit up, we are most valuable to everyone.
[10:12] He needed to say yes to himself to do what he needed to do and further himself, his inspiration, and the impact he was supposed to make further.
[13:25] Humans grow most through experience. Events are an experience.
[14:26] It is not a lack of information. It is a lack of application of the information to create the transformation. Events are the most powerful way to give someone an experience to actually transform.
[17:44] Events are a work of art if you choose them to be.
[19:58] That community of people combined with all the other things is a recipe that will help people be better humans and when they are better humans and more whole they can make a bigger difference in their lives.
[23:09] 3 Questions to Ask When Hiring a Coach: Do they have the results I want? Are they producing the results I want for their clients? Are their morals and values in alignment with mine? Do they have the life that I want?
[24:44] If you are hiring a business coach, find someone who is great at marketing.
[25:31] Business is pretty simple at the end of the day. Generate leads, turn those leads into clients, and make sure you deliver your service for those clients really well.
[25:58] Find someone who will customize their system for you. The customization of the system to the individual is highly important.
[28:04] The quality of your life is determined by the quality of the questions you ask yourself. Questions are really valuable.
[28:38] Alex shares his favorite questions.
[30:00] In sales, as much as they are interviewing you to be a client, you are interviewing them to make sure they are going to be a great client too.
[30:48] We don’t have business problems. We have personal problems that are showing up in our business.
[31:43] Most people will do more for others than they will do for themselves. If my clients were here watching me, how would I show up?
[34:03] Alex has been in the transformation space for 13-14 years. We need to accept who we are at our core and we are in the perfect place for us right now.
[37:44] We are the most important asset to our lives, family, clients, and community. It is vulnerable to own that. If we are not at our best we are not as valuable to everybody else.
[41:01] Alex shares who he is becoming lately.
[42:04] Money is important because it gives us freedom and resources to do what we want and fund projects and initiatives to move this planet forward.
[45:26] It is a never-ending quest to become the best version of who we are next because it never ends. Enjoy the journey along the way.